Hey, I'm Michael 👋

I am a Social & Content Director with 10+ years of experience in social strategy, content development, production, and project management. I'm skilled at defining organic social strategy, shaping cohesive brand storytelling, and building scalable content engines that drive measurable cross-platform growth. I have extensive experience managing multidisciplinary creative teams, leading complex cross-functional initiatives, product launches, and presenting to senior leaders.

Most recently, I was the Director of Social & Content at UnitedMasters, a leading SaaS platform for independent artists. Reporting into the Head of Marketing, I led social strategy and execution across organic social channels, oversaw content development for major product launches, and collaborated cross-functionally with teams like Product, Growth, and Business Development to drive adoption of the UnitedMasters app.

I got my start at Genius Media Group, a digital media company bridging music and culture through content and technology, reaching over 100M fans monthly. During my seven year tenure, I played a critical role at the company and was promoted six times. My most significant work included building the Branded Content team, where I led content strategy and execution for all proactive and inbound branded content. We executed best-in-class content for brands like YouTube Music, Acura, HP, Google, and Burberry. Further, I played a significant role in Genius' Apple Music lyrics deal, working with the Product and Engineering teams to figure out how to assess and categorize the quality of a lyric transcription and later, I led the team to scale up and make delivering lyrics more efficient.

Let’s connect: hello@michaelheal.com