Hey, I'm Michael 👋

I'm looking for my next leadership role in branded content and the creator economy.

I'm a branded content and creator marketing expert with 10+ years of experience building teams, partnerships, and campaigns that drive millions in revenue and views for media companies, brands, and creators.

I spent seven years at Genius Media Group, where I was promoted internally five times. As the Head of Branded Content, I built the branded content function from scratch to $20M in annual business, overseeing 40+ integrated campaigns for brands like YouTube Music, Acura, HP, Google, and Burberry, featuring artists like H.E.R., Maggie Rogers, Gunna, and Offset across written, social, video, and experiential.

Most recently, as Director of Social & Content at UnitedMasters, I developed and executed content partnerships for brands like Vitamin Water and DeLeón tequila, and overhauled the company's social strategy, scaling cross-platform impressions from 500K to 10M+ in a year.

From 2021 to 2024, I built and ran a creator management company, partnering with creators like Kristina Rodulfo to grow revenue from $0 to $1.2M+ across 150+ campaigns with partners including Sephora, Dyson, L'Oréal, and Marriott Bonvoy, handling everything from pitch development, contract negotiation, content strategy production, and client services.

Let’s connect: michael@michaelheal.com