Hi, I’m Michael 👋

I create the magic between brands and talent by translating client business objectives into compelling branded content programs. I’ve done this for over 10 years by pairing strategic recommendations with clear data to persuade senior stakeholders that the programs I’m presenting are worth investing in. At Genius, I led the team responsible for developing ‘Music IQ’, a data-informed engine that helped discover talent for live performance showcases in partnership with Acura for the ‘Precision Crafted Performances’ campaign.

I’ve worked with 200+ talent, ranging from A-listers like H.E.R., Megan Thee Stallion, Offset, and Maggie Rogers to influencers and creators, on campaigns totaling more than $35M in investment for clients including Instagram, Sephora, Dyson, Google, Acura, HP, HBO, McDonald’s, YouTube Music, and more.

As a manager, I’ve led teams across social, branded content, editorial, special projects, and production. This has included hiring, scaling teams, and defining roles and expectations.

In 2021, I founded Have Agency, a talent management company, where I’ve developed the careers of influencers and creators by pitching, concepting, negotiating, and managing partnerships with leading brands.

In my next role, I’m looking to unlock stronger talent partnerships for brands, create impact-driving creative, and build the teams defining the future of influencer marketing.

Let’s connect! Send me an email: michael@michaelheal.com