Hey, I'm Michael 👋

I'm a content and marketing leader with 10+ years of experience in branded content, social strategy, and creator marketing. I've built teams, launched content programs, and led campaigns that have driven millions in revenue and views for media companies, brands, and creators.

I spent seven years at Genius Media Group, where I was promoted five times, from community contributor to Head of Branded Content. In that role, I built the branded content function from scratch, overseeing 40+ integrated campaigns for brands like YouTube Music, Acura, HP, Google, and Burberry, featuring artists like H.E.R., Maggie Rogers, Gunna, and Offset. I created the playbooks, production workflows, and creative frameworks that scaled the operation to $15M+ in revenue across written, video, and social formats.

Most recently, I was Director of Social & Content at UnitedMasters, where I overhauled the company's social strategy and scaled cross-platform impressions from 500K to 10M+ in a year. I also worked with brand partnerships and client services teams to develop and execute content partnerships for brands like Vitamin Water and DeLeón tequila.

From 2021 to 2024, I built and ran the brand partnerships business for content creator Kristina Rodulfo, growing revenue from $0 to $1.2M+ across 150+ campaigns with partners including Sephora, Dyson, L'Oréal, and Marriott Bonvoy, handling everything from pitch development and content strategy through production and delivery across social, video, and email.

Let’s connect: michael@michaelheal.com